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Why
not support black businesses?
Its a
curious situation within the black community, where many are
not keen to see their own succeed. It has been described as
a crab in the barrel mentality. As one crab tries to escape
the barrel, the other crabs try to pull it down. Some people
will out of curiosity try out a new black business. Then at
the slightest hint of bad service, or higher prices, they
are off to take their custom elsewhere. Yet they will put
up with bad service from other businesses - for years. Thankfully
- this attitude can be found less over time.
You've
heard of the black pound. It is worth over a trillion in the
US, and worth about 40 billion in the UK. This is the composite
amount earned by all black people in the country, which is
available for spending - whether it is on bills or consumer
items. The average spend on black business is below 5% for
most, and a significant amount of black people support no
black businesses at all.
Why
is this?
Is it
that people do not know where the black businesses are?
Is it that people do not know who the black businesses are?
Is it that people feel they are not getting value for money?
Is it that people feel the black businesses are not as professional
as white or Asian businesses?
Is it that people feel the customer service is terrible?
How can
we change this?
We have to counteract all the above.
Are
we being racist when we discuss this issue?
No. It
needs to be talked about because is black businesses thrive,
the community thrives and the country as a whole is benefited.
No.
It needs to be demonstrated that all black people are not
involved in crime, or cleaning up other people's mess.
No.
It needs to be discussed, because black young people need
role models, and inspiration.
No.
It needs to be discussed, because other communities are supporting
our own businesses, but we typically look the other way when
walking past a black business, or look out of curiosity and
shop elsewhere.
No.
We need to encourage black people to start businesses. We
are over-represented in low status dead-end positions. We
are over-represented in the care industry, where we are cleaning
people's backsides. We are disrespected in the work-place.
We work hard in corporate businesses and do very well, but
more often than not hit the glass ceiling when it comes to
promotion. Those very skills which help large companies could
be put to good use in a business.
No.
Black people are not generally keen to take risks. And business
is risky. If they are in a job, with a monthly or weekly wage
its far more comfortable, than the stresses and strains of
business. But a note here - many dream about starting a business
- but never take the jump. The graveyard is full of unfulfilled
dreams. Or people arrive at a certain age, and wish they had
taken the plunge when they were younger and had more energy
and drive.
No.
The media and other races are quick to judge and make disparaging
remarks out our people. They love the screaming headlines
of our misdemeanours. If there are issues, they need to know
we are not happy with it, and that many are trying to improve
their status in society.
No.
There are so many creative, talented and intelligent people
in the black communities, who just are not given the chances
they need to be a success; or who do not take the opportunities
available for various reasons.
Black
spend
There
are some areas where black people are more than happy to spend
with blacks. Here are some examples.
Hair -
Black women prefer black people's hands in their hair. Men
prefer their hair cut by a brother. So although Indians (in
the UK) or South Koreans (in the US) control the retail and
wholesale of black hair and beauty products; The Hair Salons
and Barber Shops are owned and run by black people. They are
a hive of social gathering and activity, and should be encouraged.
Hair salons is the most common black business that can be
found on the high street.
Catering
- When there is a function in black communities, be it a weddings
or anniversary celebrations, christenings or birthday party,
and funerals - it is preferable to have cultural food. So
that might be Soul Food, African Food or Caribbean Food.
Take Away
- People enjoy having a take away. If they can get food similar
to that cooked by mama at home, in quick time, then they are
happy. However, there are many people who will always say
its not as good as home cooked, so they prefer to cook their
own cultural food, and have a take away from different cuisines.
Chinese or Pizza are particular favourites.
Churches-
though not strictly a business, churches do have their own
mini-economy, and many ministers have done very well from
their profession. Black people like black churches because
for most its the only place where people who look the same
can congregate in large number without fear of getting arrested.
There is no colour bar to positions on the board, or in departments.
One can feel totally liberated from the constraints of corporate
white society. Black churches also tend to be more vibrant
than white churches.
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Entrepreneurship
encouragement for Economic empowerment
To who
want to start businesses, do it for the experience and for
the huge benefit of interacting with customers/clients. If
you succeed, that is fantastic. If you don't it is still a
worthwhile thing to have done. You might have helped someone
along the way, and lifelong experiences help to develop you
as a person.
For many
who want outstanding wealth, business is the way forward.
Its success will be down to you and the people that you surround
yourself with.
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Let
us support black businesses.
And black
businesses, ensure you do not depend on black people for the
entirety of your customer base. There is a big global world
out there, and you should be marketing to all nationalities.
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