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The
Newbos
The
New Black Overclass
(Multi-millionaires)
CNBC
has produced a one hour documentary entitled - Newbos. (New
Black Overclass) It's an American success story. Self-made
black multimillionaires, many of whom grew up poor, have made
vast fortunes in the sports, entertainment and media industries.
The
new moguls made their millions under the age of 40, primarily
by taking more ownership and control over their brands than
their predecessors. Collectively, black athletes in the NFL,
NBA, and in Major League Baseball earned nearly $4 billion
last year and the nation's 20 highest-paid hip-hop entrepreneurs
brought in more than $500 million. Now, with their newfound
wealth come responsibilities to their family, friends, and
community.
Based
on Lee Hawkins' forthcoming book of the same title, NEWBOs:
The Rise of America's New Black Overclass examines the growing
responsibilities of black celebrities in the Obama age. The
project features personal stories and interviews with some
of the biggest names in sports and entertainment. It's an
inside look into how each successful NEWBO surmounted challenges
to achieve the American Dream.
The
programme features the following.
NBA Star LeBron James
LeBron James is one of the most dominant forces in professional
basketball and he's one of the highest paid pitchmen in sports.
A few years ago, he shocked the sports world when he fired
his agent and seized control of his own brand. He also recruited
trusted childhood friends, all African-American, to help build
his own company in partnership with them.
LeBron
James speaks about owning your brand.
Major
League All-Star Torii Hunter
Torii Hunter is one of the best and highest paid players in
baseball. The star centerfielder has a $90 million, five-year
contract with the Los Angeles Angels of Anaheim. But, for
Hunter, it isn't fame or lucrative contracts that inspire
him. He uses wealth and influence to expose more African-American
children to the game of baseball and change the lives of young
African-Americans.
Hunter
runs an inspiring baseball camp for under-privileged kids.
NFL
Star Terrell "T.O." Owens
Veteran wide receiver Terrell Owens has been overpaid, underpaid,
loved and hated during his NFL career. Outspoken and confident,
Owens feels a responsibility to black America. He raised funds
for Alzheimer's research and created the "Catch a Dream
Foundation" to help families in need.
Owens
feels a responsibility to Black America.
The
Williams Brothers of Cash Money Records
Cash Money Records, home of recording artist Lil' Wayne, is
one of the most successful labels in the history of hip-hop.
Owners Ronald "Slim" and Bryan "Baby"
Williams turned a small street-side business into a booming
multi-million dollar company. They also helped set new standards
for the music industry when the brothers demanded ownership
of their masters.
Bryan
"Baby" Williams discusses being "hood rich."
Gospel
Artist Kirk Franklin
Kirk Franklin is the best selling recording artist in the
history of gospel music. With 14 million albums sold, he's
had a profound commercial impact on the evolution of gospel
that took off as the popularity of black churches and televangelism
exploded.
Kirk
Franklin talks about charitable giving & success.
Entrepreneurs
and BET Founder Bob Johnson
Bob Johnson became the first black billionaire in America
when he sold his company, Black Entertainment Television,
to Viacom in 2000 for an estimated $3 billion. Now, through
his RLJ Companies, Johnson is promoting both collaboration
and mentorship between blacks.
Bob
Johnson mentors aspiring black entrepreneurs.
Defining
overclass
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